Project Description
A sweet approach in confectionery
As travel retail’s strongest impulse purchase, the Confectionery category is a vital driver of customer conversion. The Candy Cloud standalone concept, innovated at Dublin Airport in 2015 for ARI, delivers a strikingly new interpretation for the category.
The vibrant design features clouds and planes so that, wherever you look – even right up to the fun of the ceiling ‘clouds’ – the store shares a sense of play and a childhood fantasy theme. In fact, a number of elements of the design were inspired by the world’s most discerning Confectionery shoppers – children! Linking with a school in Dublin, ARI provided us with some wonderful insights into what children wanted to see in ‘their’ candy store.
The end design features a ‘kids-only’ zone complete with an enchanted forest filled with giant lollipops and marshmallows. Visual merchandising is a mix of branded wall bays and category-led gifting ideas and grab and go impulse.
PROJECT
Confectionery Concept
TOTAL AREA
90m2
CLIENT
Aer Rianta
LOCATION
Dublin AIrport, Ireland
SERVICES
Retail Environments
Furniture Design
Store Design
3D Visualisation
Identity Creation
“We wanted to create a sense of the whole store being made out of sweets. Often the best ideas come when you’re out of the studio and for me, the main inspirations for this concept came from watching the film ‘Wreck it Ralph’ and reading Carl Werner’s ‘A World of Food’ with my children.”
Kevin Patience
Creative Director, The Design Solution
Appealing to children and adults, Candy Cloud offers a highly experiential concept. Cloud-shaped gondolas feature ‘candy cane’ legs and ‘lolly pop’ signage while the ceiling installation evokes clouds of meringues and the floor design features a stylised version of swirling candyfloss. The central area of the store is brought to life with a replica hot air balloon basket. The multi-sensory experience is completed through bespoke scents and a parabolic sound system, further encouraging customers to spend more time exploring the store and enjoy a sweetly memorable experience.
The winning entries from a design competition with a Dublin school helped to guide and inform the look and feel, as well as the range and merchandise of the own-brand range, developed exclusively for Candy Cloud.
