A sweet approach in confectionery
As travel retail’s strongest impulse purchase, the Confectionery category is a vital driver of customer conversion. The Candy Cloud standalone concept, innovated at Dublin Airport in 2015 for ARI, delivers a strikingly new interpretation for the category.
The vibrant design features clouds and planes so that, wherever you look – even right up to the fun of the ceiling ‘clouds’ – the store shares a sense of play and a childhood fantasy theme. In fact, a number of elements of the design were inspired by the world’s most discerning Confectionery shoppers – children! Linking with a school in Dublin, ARI provided us with some wonderful insights into what children wanted to see in ‘their’ candy store.
The end design features a ‘kids-only’ zone complete with an enchanted forest filled with giant lollipops and marshmallows. Visual merchandising is a mix of branded wall bays and category-led gifting ideas and grab and go impulse.