Injecting a contemporary edge to a classic brand
As a globally revered brand that has innovated for over 200 years, Hennessy wanted us to take a unique new approach in creating a stunning design concept for its back wall and mid-floor presentation space at Hong Kong International Airport.
With this freedom to create, we designed Crystal Clear™ units using a moulded, thick glass aesthetic synonymous with the iconic product’s luxurious packaging. The intriguing mid-floor unit was conceived as the negative object that dropped out of the back wall aperture, creating a stunning visual attraction to draw footfall. Cutting-edge technology is woven into the concept through an interactive digital display of tiered shelves growing out of the mid-floor unit.