A new expression of time
Creating a unique new focus on fashion watches, Timebox is a vibrantly contemporary presentation of the best brands and latest trends in this sector.
The design of this experiential concept incorporates a theatrical ‘watch laboratory’ atmosphere with visual references to scientific instruments, watchmaking tools and workshop equipment reflecting the energy, innovation and inventiveness of these ever-evolving products. Design details include merchandising units reminiscent of atelier workbenches, including anglepoise magnifying glasses and illuminated mirrors.
Timebox offers a clear presentation of brand clusters by brand identity and positioning, providing customers with an assortment to suit every fashion type and budget. The combination of products, visual merchandising, and store design with in-store entertainment of music and digital screens, engages the customer enticing them to interact and discover more of the exciting in-store experience.