Project Description
A new expression of time
Creating a unique new focus on fashion watches, Timebox is a vibrantly contemporary presentation of the best brands and latest trends in this sector.
The design of this experiential concept incorporates a theatrical ‘watch laboratory’ atmosphere with visual references to scientific instruments, watchmaking tools and workshop equipment reflecting the energy, innovation and inventiveness of these ever-evolving products. Design details include merchandising units reminiscent of atelier workbenches, including anglepoise magnifying glasses and illuminated mirrors.
Timebox offers a clear presentation of brand clusters by brand identity and positioning, providing customers with an assortment to suit every fashion type and budget. The combination of products, visual merchandising, and store design with in-store entertainment of music and digital screens, engages the customer enticing them to interact and discover more of the exciting in-store experience.
PROJECT
Fashion Watch Concept
TOTAL AREA
85m2
CLIENT
Nuance Group
LOCATION
Antalya, Stockholm, St. Petersburg, Zürich
SERVICES
Interior Design
Graphic Design
3D Visualisation
Timebox uses a multi-faceted new approach to the fashion watch category. The raw interior design aesthetic transmits an edgy modern appeal to its young target audience.
Carefully considered use of the identity colours manifest itself on the wall behind the cash desk. Red, borne out of the Swiss flag, is used on the wired frame encasing the white neon brand logo sign. Caged inspection lights are positioned above the desk, adding to the eye-catching use of the design.
“When passengers come into this store, they find the best brands in this category, clearly presented in a trendy environment, with music, lights and screens, making the shopping experience fun and engaging.”
Nina Pan, Head of Speciality EMEA, The Nuance Group
