In our recently opened Terminal 4 duty free store, the concept is a fusion of colour, pattern and form and the first and unmistakable impression is the explosion of energy that greets the visitor.
The Cancún Duty Free store designs are strongly focused on a mixture of key elements, particularly on the culture and craftsmanship of the Mayans, vibrant local markets, pulsating nightlife and the natural beauty of the coastline.
The local design themes are blended with a major focus on leading-edge digital technology, including large-scale digital screens that not only enhance customisation but can also be used to consolidate the local spirit of the spaces.
Stepping into the retail area the key focus is the centrally-positioned Tequileria, reflecting the spirit’s importance both to Mexico’s heritage and its role as a key sales driver. In design terms, the Tequileria canopy was the starting point, which subtly influences the whole space.
The emphasis on colour throughout the space is partly inspired by over 3,000 years of the traditional Mexican weaving looms and their beautiful textiles.
Fixtures in the ‘Taste of Mexico’ area also take inspiration from the colour and style of the ‘Cancún’ beach sign, with simple block tables faced alternately in timber and colour planes to create a lively environment for the range of local foods and specialties on display.