Project Description
Specifically designed to reflect the needs, the devotion and dreams of the fans, LCFC is a new concept of fanstore.
Our aim for the Fanstore retail store experience was for it to become an integral part of the match day ritual. We drew on the fans shared dedication to create a genuine expression of love for the club and the game.
The store design incorporates welcoming and free flowing walkways with defined zones. Each zone is anchored with ever-changing promotions, providing store refreshment opportunities for every game.
The retail circulation planning (adopted from Duty Free stores) addresses the demands of peak pre-match footfall, enabling all store visitors to enjoy an engaging and comfortable journey through the store.
Carefully curated product ranges provide exciting choices and easy decision-making for the fans across all categories, collections and product packages.
The innovation of transparent mesh industrial panels expands the wall merchandising space by 20% and allows a reduction in floor gondolas. The result is a far more effective display in peak periods, when merchandise at low level can be obscured.
The urban industrial aesthetic cues used across the store share the dynamic modern spirit of the contemporary sportswear category.
Across the store, screens and sound technology brings the kit to life, animating players in match kit and training kit.
In the kid’s area, merchandising fixtures retain the overall look of the main store and there is a natural crossover between Junior and Adult wear.
“Every design challenge is a personal one but, as a lifelong fan of the game, the global passion of football is open to everyone and we wanted the design to express that spirit.”
Robbie Gill, Managing Director, The Design Solution
“Every design challenge is a personal one but, as a lifelong fan of the game, the global passion of football is open to everyone and we wanted the design to express that spirit.”
Robbie Gill, Managing Director, The Design Solution
