The Venice of the North.
Intriguingly, it was Peter the Great who set in motion the design for the new retail space at Pulkovo. His founding of St. Petersburg in 1703 launched his commercial and cultural vision for a ’Venice of the North’, culminating in the stunning city we see today and inspiring an authentic local character to Pulkovo Airport’s new retail space.
The city’s classically opulent architectural characteristics, particularly the stunning landmark St Isaac’s Cathedral, are woven throughout the store designs – but always with an added contemporary touch. Elements of the lavish opulence of the city’s majestic cathedral are threaded throughout the store experience, most notably the modern representation of the golden dome of St. Isaac’s. The dome shape is subtly contemporised and presented in a range of interior finishes to act as beacons and create category ‘hearts’ across the store.