The design of the Tallinn duty free stores was envisaged as absolutely integral to the airport’s pledge to be the world’s ‘cosiest airport’.
Our design combines traditional elements of Estonian culture with leading edge technology and has an emphasis on local natural materials. The main store is a walkthrough format, retailing core categories as well as fashion accessories and sunglasses.
A strong use of local timbers reflects the fact that 50% of Estonia’s land is covered by forests. The ‘cut logs’ effect ceiling features and the warm tones used throughout give the space a natural, cosy warmth and beauty.
The wood theme also blends brilliantly with modern technology through the huge digital screens that have wooden surrounds. The first large screen is a great welcoming encounter and further screens are spread through the store to share promotions and messaging.
We wanted the space to feel part of the fabric of the airport, giving passengers a seamless experience born out of a strong sense of place. To compliment the natural, warm finishes palette of timbers, orange tones, and birch ply wood surfaces, we engaged local artists to bring another layer of Estonian culture.