Project Description
A new journey in wine
Across travel retail, local products and links to the airport location are increasingly important in engaging the shopper to drive conversion and to create an authentic sense of place.
The Wine Goose Chase concept, launched at The Loop, Dublin Airport, creates an intriguing but wholly credible link to Ireland’s history by celebrating the contribution of the Irish families who left their homeland to travel far and wide and set up vineyards. The store features a selection of 70 wines from France, Australia, New Zealand, Chile and America, all of which have an Irish provenance.
PROJECT
Wine Boutique Concept
TOTAL AREA
35m2
CLIENT
Aer Rianta
LOCATION
Dublin Airport, Ireland
SERVICES
Retail Environments
Furniture Design
Graphic Design
Brand Guidelines
Store Planning
3D Visualisation
Reflecting the wine category’s heritage, the design carries an emphasis on natural elements in both texture and shape, such as the strong use of wood-effect fixtures and the wine barrel curvature of the main display wall and ceiling, creating an inviting and engaging space.
The theme is continued in the ceiling with circular light fittings set against a black backdrop, further enhancing the harmonious blend of the product with the store design.
“From the outset right through the design and brand selection process we have engaged extensively with both Irish and International passengers to understand and tailor the offering to meet their needs and create a real desire to shop. This customer-focused ambition extended from major structural decisions such as sacrificing retail space post-security to create extended customer orientation, seating and recovery areas to reduce passenger stress.”
Paul Neeson, ARI Retail Director
