Project Description
In our recently opened Terminal 4 duty free store, the concept is a fusion of colour, pattern and form and the first and unmistakable impression is the explosion of energy that greets the visitor.
The Cancún Duty Free store designs are strongly focused on a mixture of key elements, particularly on the culture and craftsmanship of the Mayans, vibrant local markets, pulsating nightlife and the natural beauty of the coastline.
The local design themes are blended with a major focus on leading-edge digital technology, including large-scale digital screens that not only enhance customisation but can also be used to consolidate the local spirit of the spaces.
Stepping into the retail area the key focus is the centrally-positioned Tequileria, reflecting the spirit’s importance both to Mexico’s heritage and its role as a key sales driver. In design terms, the Tequileria canopy was the starting point, which subtly influences the whole space.
The emphasis on colour throughout the space is partly inspired by over 3,000 years of the traditional Mexican weaving looms and their beautiful textiles.
Fixtures in the ‘Taste of Mexico’ area also take inspiration from the colour and style of the ‘Cancún’ beach sign, with simple block tables faced alternately in timber and colour planes to create a lively environment for the range of local foods and specialties on display.
Vibrant local colours are used to create focus over the key feature areas while more subtle patterning, derived from Mayan textiles, feature on decorative screens, banners and walls.
The design seeks to echo different local themes within each product category, creating a distinct identity for each while consolidating the cohesion across the whole space.
“The majestic Tequiliera sits at the centre of the retail area, highlighting the spirit’s importance. It’s an eye-catching centrepiece formed from a series of undulating, vertical printed fabric banners in vibrant colours and it also incorporates Mayan symbols to celebrate the height of the space. Positioned below the fabric banners, the blend of ancient and modern Mexico is neatly expressed by a digital ribbon screen for advertising and promotion that encircles the Tequileria.”
Nick Taylor, Director of Design, The Design Solution
“Cancún is a dynamic and innovative location where Dufry and the airport management team have grasped the need for travel retail to move beyond simply creating a basic Sense of Place to developing a genuine and engaging expression of local life, culture and heritage.”
Nick Taylor
Director of Design, The Design Solution
