Project Description
Reaching the traveller through the five senses
The overarching idea for the main store at T2, was to bring together all core categories together under a single concept and deliver this within a reconfiguration of the main store and boutiques zone.
Our approach when designing was multi-layered. Primarily, when planning and thinking about the architectural arrangement, we wanted to create a store, which would actively draw flows from security, and open up full visibility of the brands and categories from a distance. This is crucial at T2 given the ‘walk-by’ nature of the store, and the high potential to lose passengers to the competitor’s stores.
In parallel, and equally importantly, our strategy for the look and feel was to draw upon the character of Taipei, and Taiwan to inject a ’Sense of Place’ into the shopping experience. We wanted the concept to reflect the comfortable co-existence between the vibrancy and fast pace of Taipei, with its fusion of cultures, and this green, mountainous island.
Inspired by this unique balance between the city and the landscape, we incorporated ‘Living walls’ together with vibrant neon-effect signage and a layer of digital communication throughout. This idea of a multi-sensory experience is further built upon through an integrated sound system and a scent delivery system which combined, delivers a powerful sense of place.
We fused together the feeling of welcoming and spatial openness at the front of the store, with a organic lines in the ceilings, open pathways and strategically positioned furniture to flow passengers seamlessly through the space, where materials and lighting enhance the ambience of each of the product categories.
It was crucial that the overall design compliments rather than dominates the brands and generic product presentations placing the focus on them, and delivering the passenger with an engaging, stimulating, and above all, uniquely Taiwanese experience.
