Project Description
Optimising commercial performance by blending retail drivers with a uniquely local spirit.
The new development (1500m2) at Marrakech Menara International Airport presents a design that blends the rich heritage with the vibrancy of modern Marrakech.
The combination of design elements with a range of proven drivers of footfall and engagement includes a sophisticated walkthrough approach to entice passengers and draw them into discovering the depth of the retail offer. A series of ‘Shopping Worlds’ is tailored to specific categories and the needs of the passenger profile.
Challenged by exceptional passenger circulation issues, the design incorporates an ‘infinity loop’ circulation that will encourage passenger flow around both the centrally positioned seating and beauty islands, and back towards the specialty retail and restaurants.
The design adopts classic themes from Marrakech’s rich cultural heritage – including mesmerising arabesque patterns, a rich colour palette, beautiful woodwork, and the amazing intricacy of the country’s tile mosaics. All of which is beautifully balanced by the equally traditional use of simple shades of white.
The retail zone is enclosed from above by the curving form of an “infinity” looping architectural canopy, which is then echoed by store fascia canopies that define the perimeter of the retail space.
Modern Marrakech is fused with echoes of ancient patterns in tile mosaics and beautifully intricate fretwork features.
On some of the upper bulkhead faces, tones of anodised gold are complemented by timber tiles in a classic Moroccan pattern cladding, adding warmth to the otherwise predominantly “white space” contemporary tone of the structures.
“The new spaces at Marrakech demonstrate just how effective design can be in blending expressions of heritage and modernity – creating an exciting story to share with the traveller and leaving them with wonderful departing memories of Marrakech.”
Robbie Gill, Managing Director, The Design Solution
