Project Description
Blending luxury, fashion and performance
Created for Nuance, the Sun Catcher store concept for premium eyewear blends luxury, fashion and performance into one engaging and cohesive retail concept.
To create a store that elevates the entire eyewear category, we applied a radical new design perspective to the traditional retail approach. The consumer shopping experience is placed at the heart of the concept, helping to optimise commercial performance.
Expressing a distinctive contemporary style, the Sun Catcher concept features a striking geometric-style interior, replicating the angles created by sunrays. Products throughout the store are segmented to help customers identify specific brands and special features, as well as best sellers and new items, with promotions and gifting ideas presented on dedicated furniture.
PROJECT
Sunglasses Concept Store
TOTAL AREA
85m2
CLIENT
The Nuance Group
LOCATION
Zürich Airport, Switzerland
SERVICES
Retail Environments
Furniture Design
Store Planning
3D Visualisation
“The debut of ‘Sun Catcher‘ reaffirms our commitment to evolving and developing our store portfolio at this key location, and further strengthens our speciality offer in Europe. This is just one of several new formats we will launch in 2012 to showcase those products that form an important part of our business.”
Alex Anson-Esparza, Director (Europe)
The Nuance Group Commercial
“The addition of this latest store to our extensive retail offer at Zürich enables us to continue to deliver an enjoyable and attractive shopping environment for our customers. Combined with our other recent developments, it ensures we are better able cater to the growing needs and demands of travellers using this airport in the years to come,”
Karl Walter, General Manager (Zürich Airport)
The Nuance Group
“In designing a store concept, the product has to be the star of the show, so we always begin with an in-depth analysis of the key characteristics to build a cohesive language and enhance product appeal. Our aim is to create an original and highly engaging concept that retains full sight of the retailer’s operational needs and constraints. For Sun Catcher we specifically wanted to create a glorification display where high value items are treated almost as jewels, and we developed techniques more often seen at the more premium end of the Perfume & Cosmetics industry to do this.”
Nick Taylor, Director of Design, The Design Solution
